Infographics. And a splashy launch for ABB Infographic Series, created by Firestation

Information graphics, those visual representations of data known as infographics, keep the web going these days – and ABB has began a highly successful, strategically targeted infographic campaign using Firestation Group’s design and illustration team.

Web users, with limited time and diminishing attention spans, are inexorably drawn to these shiny, brightly colored messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give the audience an instant wake-up call as to what those statistics really mean.

Who can resist a colorful, thoughtful venn diagram anyway? Infographics are far more likely to be shared than a wall of statistics: This means more eyeballs on your important information, more people rallying for your cause, more new/repeat visits. In short, infographics are hot – and FSG has been churning these out for a while now for many of our clients.

Visit our INFOGRAPHICS page for a cross-section of samples and please let us know if you’d like to see more!

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